Reyes Barbecue Misfit

Think all Reyes Barbecue franchisees are the same? Think again.

There is one Reyes Barbecue branch that I know of that would be a shame to recommend to anyone... unless of course, they don't know the unique flavor Reyes Barbecue has been known for.

Why? Because I brought my wife to one and was disappointed right after our very first bite. Their java rice tasted just like steamed rice unevenly sprinkled with yellowish something color. Their barbecue tasted only good on the outside. And once you sink your teeth in, you are at a loss as to what you were eating in the first place.

Well at least their peanut sauce is there to patch things up. A good try but the rest is an overall letdown. And as I look around, I could not see a single satisfied face. They look at their food, they look at the menu, and they look at each other as if wanting to complain. Too bad they’ve already shelled out their hard earned bucks.

For non-Philippine residents wanting to know more about Reyes Barbecue, click here.

Going back, I can only think of three lame reasons why this branch is a non-conformist.

Saving Money on Supplies?
It doesn’t take a genius to think that they can prolong their supplies if they reduce the amount of ingredients used in spicing up their menus. Less stuffs used today, more supply for the future.

Either that or they are using sub-standard ingredients not in the list of the heavily guarded Reyes Barbecue recipes.

Are Customers a Bunch of Idiots?
When customers are dead hungry, they will probably pay for and eat just about anything that smells good on the table. You bet. Most won’t probably be able to tell the difference between the REAL Reyes Barbecue-quality dishes and their inferior version.

They may be able to fool first time customers but regular patrons… unlikely

Negligent Staff?
Or (just a thought) an unhappy employee is trying to bring down the Reyes Barbecue legacy by serving poor tasting food? A company is only as strong as its weakest employee. If there is one who barely walks along on the trail of Reyes Barbecue perfection, the rest is likely to suffer.

If this branch goes unchecked by the Reyes Barbecue enterprise ASAP, new comers will start to think that this is the best (?) of what they have to offer.

The branch I'm referring to? The one located inside SM Marikina.